The hunt for a transcreation company can be a serious practice. There is a pool of transcreation companies in the market however not all of them are good at what they do. Transcreation is a process that demands taking care of the ads and marketing content vigilantly. It is very important as compared to the translation. It goes beyond simple and mechanical translation. The transcreators are supposed to keep the original intent and tone of the content reserved and intact during the process. Therefore, it is imperative that the transcreation agency that you select has experienced and creative transcreators who can curate your ads and marketing text right according to the demands of the new audiences.
Here are a few steps checking which can help to collaborate with a professional transcreation company.
Linguistic Expertise
Before you finalize a transcreation company, make sure that you have conducted your research, met their team, and analyzed their linguistic expertise.
Native-speaking transcreators
The first step to help you find the best team is looking for native speakers of your required language. They also need to have exceptional writing skills. They should be creative enough to understand the content and modify it in a way that immediately connects everyone. Moreover, it is also important to ensure that the translated content has a natural feel and also resonates with the target audiences well.
Industry knowledge
The next process that demands careful consideration in the selection of a professional transcreation agency is digging out their industry knowledge. A new or merely established company cannot offer transcreation services in a way that a professional company can. So make sure that you look out for the agency that particularly has the experience in your industry. They also need to understand the market content and how its translation works. The use of clickbait and creative ways to model the content is significant in this process. Moreover, the industry knowledge also assists them to work on transcreation in a way that helps to localize the message accordingly along with strengthening the brand identity.
Creative Adaptability:
It is extremely imperative to scan your transcreators for creativity. Only creative and innovative souls can get the intent of ads and marketing content and can adapt these accordingly.
Going beyond translation
You should always get your sample transcreated. The translators of your shortlisted company should be able to go beyond translation. Also, they should be able to understand that transcreation goes beyond plain translation. They are the ones who should understand the responsibilities that come with transcreation and business translation services. They have to understand the source content and adapt accordingly. Therefore, the agency needs to be competent enough to rephrase jokes, puns, and marketing slogans while maintaining the impact in their language.
Maintaining tone and style
There are different types of content and ads that demand transcreation. Transcreated content needs to be preserved according to the original style and tone that is reflected in the source material. The content can be humorous, informative, and can also be persuasive. The adoption and modification of the content are important accordingly. Conveying the message in the target language while considering all cultural sensitives is only possible when the translation agency hired has competent and professional staff with prior experience in the transcreations.
Quality Assurance Processes:
The next step that you should be mindful of while hiring the transcreation company is insisting upon checking their quality assurance practices.
Rigorous translation workflow
The translation workflow needs to be rigorous. Make sure that you inquire about the translation process and demand professional translation services. They should include the multi-step approach with taking care of the translation, editing, proofreading, and the back translation as well if needed. All these practices help with accurate end products.
Technology utilization
The next practice you should be ensuring for an appropriate transcreation process is to check for technology utilization. A smart and wise use of machine translation tools is suggested by one and all. The experts and linguists believe that while human expertise has no comparison, using translation memory tools and terminology management systems can play a vital part in maintaining consistency and ensuring efficiency while also taking care of the time and finances.
Quality control measures
The quality control measures should not be ignored and make sure your selected agency has a documented quality control process to verify the final products. Also, they should be keeping you updated and posted about every update whether it’s about an error or glitch. This helps meet your standards and organizational goals. The transcreation can demand exceptional skills and robust quality control. Working on content to make it as precise and as effective as it connects right away while resonating with the target audiences is the process to root for.
Conclusion
The selection of a transcreation agency that has a creative team and robust quality assurance process has become imperative. The businesses need to understand and realize the need for the selection of one. Looking out for their expertise, linguistic proficiency, and industry knowledge as well as checking for creative adaptability and getting into quality assurance practices can help to yield desired outcomes.
