An eye-catching website design is important for drawing online customers. However, does an attractive website always bring a high amount of traffic? The most significant factor for a web design project is SEO-friendliness. If your web design is not friendly to search engines, the organic search results will not show it. Find a well known web design and marketing agency to launch an SEO-friendly website. Your potential customers can easily discover the site and explore your products or services.
Which are popular tools for creating an SEO-friendly website?
- Google Business Profile for local SEO
- SEO plugins- Yoast SEO and Rank Match
- Semrush and Ahref for keyword research, rank checking, backlink analysis, and other tools
- PageSpeed Insights to check your website loading speed
How will you create an SEO-friendly website design?
The best web design marketing agency in Hawaii knows the tactics for developing an SEO-friendly website.
1. Make the design responsive
It is challenging to determine the elements that drive success to your business. But, the most significant thing is the responsive design of your website because search engines give importance to responsive websites. These websites can adapt to devices of any size. So, visitors will experience the best version of the site.
If a desktop-friendly website is opened on a smartphone, visitors will struggle to see images or read content. To provide a positive user experience, you should have a responsive website. It will naturally raise the website’s position in the search results.
2. Optimize images
An SEO-friendly website should have optimized images for higher visibility in the search results. Optimize your website’s images and improve your SEO performance. Ensure you have chosen the right file name for every name. It needs to include the relevant keywords to make the image easily identifiable to search engines.
Compress the image size before uploading it to your site. Larger image or video files will slow the website’s performance and affect SEO negatively. Use free image compressors online to optimize your website images.
Never forget to insert an Alt text for every image. It is an HTML code describing your image. You may also add short captions under the image for a better user experience.
3. Create a clean URL
Your URL structure makes your website SEO-friendly. Moreover, simple URLs are easily readable and understandable. Make sure the URL is relevant to your page’s context. URLs play a vital role in making your site indexable and crawlable. If your URL contains long query strings, it affects your ranking. So, increase your website’s position with SEO-friendly URLs.
4. Add anchor text to your pages
Anchor texts contain clickable words to direct visitors to a different section or page. SEO-friendly anchor texts help Google interpret your content better and ensure better ranking. Make sure you have chosen keywords for the anchor text.
For instance, you want to link to a page related to SEO tips. So, the anchor text should be ‘Learn SEO tips’. But, the anchor text should not be keyword stuffed, as it will negatively affect your organic ranking.
5. Add the important web pages to your main menu
Your responsive, SEO-friendly website should have a strategic layout. The navigational menu needs to be accessible to users. The best web designers know the relationship between UX and SEO. They will create a proper structure for the menu and promote the most significant pages to potential customers.
For instance, if you are a service provider, the main menu has to show different services on separate pages. On the contrary, a product seller has to showcase the pages for various product categories. Similarly, bloggers have to display pages of different topic categories. You can add internal links from the menu for better SEO results.
6. Use visual content for your website
Incorporate relevant videos and images into your web content to increase user engagement. It will also boost your SEO efforts. High-quality, relevant images will attract the visitors’ attention. Moreover, video optimization is important because well-optimized videos raise your site’s SEO ranking.
Hawaii web design and SEO experts help you with seamless multimedia integrations. They create a visually appealing website without affecting the loading speed. They will also add video captions to make your site SEO-friendly.
Proper use of original videos and images will result in an engaging website.
7. Update content regularly
Update the content regularly and consistently to maintain SEO-friendliness of your site. Most marketers and web design Hawaii professionals recommend creating a content calendar.
Your updated content should show your new findings. Sometimes, old content can be written from fresh perspectives.
You may create evergreen content and blogs on trending topics. It will make the content more relevant to website users and improve SEO.
The best web design agencies in Hawaii have content developers who write and publish blogs regularly.
Contact a well-known web design and marketing expert
Branding Aloha is an expert web design and marketing agency with a range of services. The experienced and highly skilled professionals are experts at providing web design services for businesses of any niche. You can also hire a digital marketing team to promote your website.
